We have an interesting opening with one of ourMNC KPO client based at Delhi/NCR and Headquarterred at US for Market Segmentation for one of their Global Telecom client.
Please find job profile mentioned below.
Role: Market Segmentation
Location: Gurgaon
Experience : 3 – 7 Years
Key purpose of the role:
The Market Segmentation person is accountable for supporting the development, monitoring and reporting of the market segmentation across the global markets, in order to drive profitable revenues via the sales channels.
Key personal qualities:
To facilitate the development and implementation of the Global Services Country/segment/vertical marketing plans by utilising marketing tools capability to translate business objectives into pragmatic, customer focused and profitable products and propositions. The individual will be an experienced marketer with the ability to review the market segmentation within CLIENT customer base and help sell innovative ideas for market segmentation plans to CLIENT Global Services internal and external stakeholders, both globally and country specific.
Principal responsibilities:
To maintain a market segmentation database of Global Services' 6,500 existing customers as well as it's top potential customers. This will be either Excel or Access based;
To assist in the continued development of market segmentation for use within the CLIENT marketing team and onwards to the major stakeholders;
To analyze internal and external data sources in order to obtain customer specific data which can be used to segment these customers based on their buying needs and potential value to CLIENT.
To contribute to assessing the business needs and challenges through research and liaison in order to provide a world class marketing performance;
To provide top quality input to campaigns and programmes to support the launch of products and services globally, as appropriate;
To assist in reviewing the market segmentation of all marketing campaigns and programmes for appropriateness;
Please send youor CV to prabhat.sharma@mafoi.com / 18aug.prabhat@gmail.com
