Monday, September 07, 2009

Pharma / Healthcare - Marketing Role

A highly reputed UK headquartered public limited company, in the business of pharmaceuticals and consumer healthcare, with a sterling track record. Numerous accolades and innovations to its credit. Employs over 1000 people in various locations. Products sold in over 70 countries. Has set up a strong back office in India. Led by a dynamic CEO.  Empowering and entrepreneurial work culture. Has two main divisions, the pharmaceutical division and the consumer healthcare division. Solid people development culture through investment in training and exposure. Looking for a business focussed product manager for its pharma division to manage critical care portfolio.

POSITION DESCRIPTION
The position will be responsible for promotion, positioning & marketing of existing critical care portfolio of the company in the UK & neighbouring countries. In the profitable and crucial critical care segment. He/she will be also responsible for development of new product, brand building, marketing & strategy planning.Formulate, direct and coordinate marketing activities and policies to promote critical care products and services in UK & ROI countries. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings. Initiate market research studies and analyze their findings. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Consu
 lt with buying personnel to gain advice regarding the types of products or services expected to be in demand Identify market growth opportunities and develop strategic business planning, market analysis, tactical sales support & product management.Analyzing demand pattern and recommend any changes in promotional plans as needed. Accountable for launch of new products handled

HIRING PROFILE
MBA /PG in marketing, along with Bsc/BPharma/MBBS.6-8 years of experience in global marketing role in pharma MNC.  Candidates must have exposure to launching and marketing of anesthesia product/ services. Deep knowledge of marketing and product management. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Strong brand management track record and capabilities. Ability to manage remotely. Creative, high energy, analytical, strong communication skills, both verbal and written. An ability to deal with a fast paced dynamic market situation.

Will involve a fair amount of overseas travel. Will report to the Director, a vastly experienced business leader.

Location: Mumbai
Write in complete confidence to mail@plum-postings.co.in, attaching CV and indicating current compensation.